Pick-a-tile End of Life Communication

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Our legacy 'Pick-A-Tile' CAPTCHA challenges are reaching their End of Life on October 8,2025. Any customers still using these puzzles will be migrated over to our latest MatchKey challenges after October 8, 2025.

Why Is This Change Happening?

We're retiring the Pick-a-tile format for several important reasons:

Security Evolution

  • The threat landscape has evolved significantly since Pick-a-tile was first introduced. Modern automated attacks have become increasingly sophisticated, and the binary format of Pick-a-tile (with fixed "correct" and "incorrect" images) has become more vulnerable to these attacks.

Improved User Experience

  • Data from our tests shows that Match-Key reduces user friction by approximately 50% compared to Pick-a-tile. This means fewer frustrated users and fewer abandoned transactions on your site.

Accessibility Requirements

  • Recent updates to WCAG compliance standards make it challenging to maintain accessibility for the aging Pick-a-tile framework. Match-Key was built from the ground up with modern accessibility requirements in mind.

Resource Optimization

  • Maintaining parallel systems divides our engineering resources and slows down innovation. By focusing on a single, superior platform, we can deliver enhanced security features and improvements more rapidly.

What do I need to do?

Action Required: Simply approve the change from Pick-a-tile to Match-Key

We'll handle the entire technical implementation for you. The process is simple:

Step 1: Review the Change Proposal

  • Review the Match-Key benefits information we've provided
  • Note the timeline for the transition

Step 2: Provide Your Approval

  • Respond to your account manager with your approval
  • Choose your preferred migration date (anytime before October 8, 2025)

Step 3: We Handle the Rest

  • Our technical team will schedule and perform the migration
  • We'll conduct thorough testing to ensure everything works correctly
  • We'll notify you when the change is complete

That's it! No technical implementation is required on your end. We manage the entire process to ensure a seamless transition.

Recommended Timeline

DateMilestone
May - July 2025Recommended window to approve your migration
July - August 2025We'll run tests on your keys to ensure compatibility
September 2025Gradual transition period and final cut-over
October 8, 2025FULL DEPRECATION - All Pick-a-tile traffic automatically switched to Match-Key

What will be the impact for our users and our company?

Impact on Your Users

  • Improved Experience: Users will encounter fewer failures (7% vs 14% with Pick-a-tile)
  • Better Accessibility: Match-Key is fully WCAG2 compliant, making your service more accessible to all users
  • Clearer Visual Challenges: High-resolution images make verification tasks easier to understand
  • Better Guidance: Enhanced instruction system helps users complete verification faster
  • No Service Disruption: The transition will be seamless with no downtime

What happens if we do not upgrade before October 8, 2025?

  • On October 8, 2025, any traffic still receiving the Pick-a-tile puzzle will automatically start receiving a Match-Key puzzle instead. We will handle all the necessary changes on our end to upgrade your Keys to Match-Key challenges.
  • While we will ensure this automatic transition works, we strongly recommend scheduling your upgrade before the deadline. This allows for a more controlled transition and gives you the opportunity to familiarize yourself with the new format's improved performance metrics.

Who do I talk to if I have any questions?

Please reach out to your CSM if you have any questions.